UTM Campaigns Feature

In the overview of the UTM campaign feature, we present you with a quick look at all the most important data from your campaigns. There will soon be a version in which you will be able to drag and drop the tiles in order to arrange them just as you wish.

Important Note Upfront: 

The displayed results are split up based upon your self-defined components like "utm_source", "utm_medium", "utm_term", etc. and presented to you.

The Campaign feature is separated into 5 sections:

1. Overview
2. Latest Campaign Visitors
3. My UTM Campaigns
4. Campaign Charts
5. UTM URL Builder

Right above the tiles, you can see a date picker. This enables you to select a certain time period or specific day to which you want the dashboard's data to correspond. 

It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.

• For some tiles, you may have the option "View More"(specific wording will depend on the tile you are viewing). For the example shown in the image above, it is "View Traffic Map". Selecting this button redirects you to a specific module with greater detail breakdown. Why not give it a try?
• Almost all tiles contain additional information if you hover over them. Just let your cursor run over various elements and discover how much data is actually packed into a tile. The tooltip will also show a description of the tile and links to both the Glossary and Support Center, which will give you more information.
• A campaign visitor is only counted as such if he has visited your website via a URL containing the UTM parameters that you set.
• If you see a label "Not Provided" somewhere in these views, this means that you have not added this UTM parameter to the corresponding UTM campaign being presented.

Note Upfront: Make sure not to overlook the general hints about the overview tiles and how to construct UTM campaigns!

The "Overview" section provides a concise summary of all crucial KPIs for your UTM campaigns. It is organized into the following tiles:

1. Campaigns' Visitors
2. Top Performing UTM Campaigns
3. Top UTM Term
4. UTM Source
5. UTM Medium
6. UTM Content
7. Latest Campaign Visitors
8. Visitors by Country

These tiles offer valuable insights into your campaign performance, helping you make informed decisions and optimize your strategies.

On this tile, you will see a quick overview of the total number of your campaigns' visitors (hint:not the unique visitors) based on the selected time range.

On the horizontal x-axis, you will always have the dates shown. Notice that the scale changes every time you update the time period in the selector above the tiles. 

The vertical y-axis shows the number of visitors. The scale is adapted automatically based on your website's performance.

Important Hints:

• This tile is totally dependent on the selected date range.
• The chart displays two lines: the dark purple line that represents the number of visitors for the selected time frame, and another line with a lighter shade that shows the data for the preceding period.
• Hover over any point in the graph to see more details and be able to compare the data. The comparison will also be defined as  – colored in green or red – percentages, depending on the increase or decrease of data.

This tile displays a list of your top 6 performing campaigns (="utm_campaign") that were recognized by the application – based on the amount of visitors with the listed utm parameters. 

This helps you to understand which campaigns with a certain "utm_campaign" parameter, that you have defined yourself, worked best and attracted most of visitors to your website. You also see which campaigns, containing the certain names for the parameter "utm_campaign" did not work very well and need improvement.

Every line represents one name you have given to the parameter "utm_campaign" of your campaigns. Per "utm_campaign" you see the following information:

1. The name of the "utm_campaign" that you have added to a campaign
2. The number of visitors that were "forwarded" by the campaigns containing that parameter
3. A donut chart indicating how much of your overall campaigns' traffic is forwarded by campaigns containing a certain "utm_campaign" (hint: the percentages of all pies do not necessarily have to sum up to 100%, as there might be other "utm campaigns" that were used within your campaigns but are not listed in the top 6)

On this view, you will see a list of your top 6 campaign terms ("utm_term") that were recognized by the application – based on the amount of visitors with the listed utm parameters. 

This helps you to understand which campaigns with a certain "utm_term" parameter, that you have defined yourself, worked best and attracted the most visitors to your website. You also see which campaigns containing certain names for the parameter "utm_term" did not work very well and need improvement.

Every line represents one name you have given to the parameter "utm_term" of your campaigns. Per "utm_term", you see the following information:

1. The name of the "utm_term" that you have added to a campaign
2. The number of visitors that were "forwarded" by the campaigns containing that parameter
3. A donut chart indicating how much of your overall campaign traffic is forwarded by campaigns containing a certain "utm_term"

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_terms" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view of your UTM campaigns.
• You can use our simple UTM campaign builder tool to create a URL with UTM parameters. So once a visitor visits one of your website's pages via a link containing a UTM parameter, the app will automatically notice this and generate statistics.

This tile features both a donut chart and a bar chart, showcasing the top 6 sources of your campaign visitors that have been identified by the application.

These "sources" ("utm_source") are part of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_source" parameter.

A definition of UTM parameters which you can add yourself to your UTM campaigns, like "utm_source", can be found here.

For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:

1. UTM source
2. The number of visitors accessing your page via a link with this “utm_source” parameter
3. The percentage indicating how much of your overall website's traffic was received by this source within the selected time period

The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_source" parameters and which ones bring the most visitors to your website.

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_source" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view of your UTM campaigns.

This tile features both a donut chart and a bar chart, showcasing the different media of your campaign visitors that have been recognized by the application.

These "media" ("utm_medium") are part of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_medium" parameter.

For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:

1. UTM medium
2. The number of visitors accessing your page via a link with this “utm_medium” parameter
3. The percentage indicating how much of your overall website's traffic was received by this medium within the selected time period

The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_medium" parameters and which ones will bring the most visitors to your website.

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_media" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view of your UTM campaigns.

This tile features both a donut chart and a bar chart, showcasing the different content of your campaigns’ visitors which were detected by the application.

These "campaign contents" ("utm_content") are a component of your self-defined UTM campaigns that you have created specifically for this purpose. You should therefore only see the terms you have defined for the "utm_content" parameter.

For clarity, labels are hidden from the chart. Hover your mouse over each section to view the following information:

1. UTM content
2. The number of visitors accessing your page via a link with this “utm_content” parameter
3. The percentage indicating how much of your overall website's traffic was received by this content within the selected time period

The same data corresponds to the bar chart that you will see right below the donut chart. This module gives you a good overview of which campaigns need to be improved with certain "utm_content" parameters and which ones will bring the most visitors to your website.

Important Hints: 

• The sum of all the percentages shown in this tile does not have to be 100% because there might be other "utm_content" that were used within your campaigns but are not included in this list.
• To view all the UTM campaigns, simply click on the "View More" button located at the bottom of the tile. This will take you to the "My UTM Campaigns" tab, which will show a more detailed view.
• This can be used for A/B testing, for example, or for content related ads to distinguish campaigns that refer to the same URL.
• You can use our simple UTM campaign builder tool to create a URL with UTM parameters. So once a visitor visits one of your websites' pages via a link containing a UTM parameter, the app will automatically notice this and generate statistics.

On this tile, you will find a list of your six latest campaign visitors. Each row represents a visit and contains the following information:

1. Country of origin (indicated by the flag)
2. Device information: Device Used, Operating System and Browser
3. Type of visitor:
   1. New visitor: This visitor has not visited your website before
   2. Returning visitor: This visitor has visited your website before
   3. Conversion visitor: This visitor has visited a page you defined as conversion page during his visit. Could be both a new or returning visitor.
4. The “'utm_campaign” component, found within the campaign data, is positioned directly to the right of the visitor type. It serves as a key element for tracking or categorizing visitors based on their respective campaigns.
5. The “utm_source” component, integral to the campaign that initiated the visit, is positioned above the visit timestamp and to the right of the device information.
6. Date and time of visit

Important Hint: To access additional details about your most recent campaign visitors, just tap the "View More" button located at the bottom of the tile. This will lead you to the “Latest Campaign Visitors” tab which will provide you with more in-depth information and insights.

This map will give you an overview of the distribution of your website campaigns' visitors on a global level. 

Countries are color-coded to reflect the intensity of campaign visitors, with darker shades of green indicating a higher number of visitors from that country.

Hovering your cursor over a country reveals its flag, name, and the total number of campaign visits recorded within your selected time frame.

You can easily zoom in by scrolling your mouse wheel upwards or zoom out by scrolling downwards.

To refresh the map, simply click the 'Reload Map' button located at the lower right of this tile.

Important Hints:

• The "View Traffic Map" button at the lower part of the tile, will lead you to a map of your visitors' origins (city based even). 
• You can enable or disable the “Display Visitor Pins” switch. Enable it to view the country flag pins or turn it off to have a simpler view of the map.

This view provides you with a list of all your latest campaigns' visitors of your website within the selected date range. Each row of the table presents a campaigns' visit and displays further information about a visitor. The table is made of the following columns:

1. Campaign Name: The “utm_campaign” parameter, which you defined, is contained within the campaign that brought this visitor to your website.
2. Source: The “utm_source” parameter, which you defined, is contained within the campaign that brought this visitor to your website.
3. Medium: The "utm_medium" parameter, which you defined, is contained within the campaign that brought this visitor to your website.
4. Term: The "utm_term" parameter, which you defined, is contained within the campaign that brought this visitor to your website.
5. Visitor Location: Shows both the flag and the name of the country the campaigns' visitor is visiting from. Hover over the flag and it will show a little "location" icon, that once clicked, will forward you to the Visitors Map screen where you will see even more information about the approximate geo-location of that visitor.
6. Visitor Type: This column provides information about whether this visitor is a 
   1. Returning Visitor: Someone who has visited your website before.
   2. New Visitor: Someone who has NOT visited your website before
   3. Converting Visitor: Someone who has visited a page of your website during his visit, that you have defined as a "conversion page" in your settings
7. Visited Pages: Displays the number of pages the visitor has visited on your website during his session, sorted by the newest first. It shows the title of the page, URL, date, and time of visit. These are all influenced by the level of privacy data set.
8. Time: Shows the date and time when the visitor started his session on your website. 
9. Session Recording: A video recording of the session, if applicable (represented by a video camera icon).

Important Hints:

• Don't forget that you have the possibility to define the time range which this view should correspond to in the bar right above the table itself.
• At the end of the table, you can define how many entries should be shown in the table at once and whether you want to jump to the next page showing you even more campaign visitors information.

On this tab, you will see the most important data of your automatically tracked UTM campaigns based on the “utm_campaign" parameter of each of your UTM campaigns. Each row of the table presents a campaign name (using your self-defined "utm_campaign" parameter). The table helps you to immediately identify how your UTM campaigns are performing.

The table displays the following columns:

1. UTM_Campaign (Name of campaign): The “utm_campaign” parameter, which you defined, is contained within the campaign that that brought this visitor to your website.
2. Total Visitors: The total number of visitors that visited your website via a link containing the defined "utm_campaign" parameter.
3. Total Sessions:  The total number of sessions attributed to this "utm_campaign" parameter.
4. UTM_Source: The "utm_source" parameter, which you defined, is contained within the campaign listed in this row.
5. UTM_Medium: The "utm_medium" parameter, which you defined, is contained within the campaign listed in this row.
6. UTM_Term: The "utm_term" parameter, which you defined, is contained within the campaign listed in this row.
7. UTM_Content: The "utm_content" parameter, which you defined, is contained within the campaign listed in this row.
8. See More: Once you hover a specific row in the table, on the very right hand side of it, you will see another link "See more" appear. Clicking on this link will lead you to a new view which displays the Campaigns’ Details and gives you a more detailed breakdown of the campaign visitors by UTM parameters.

Important Hints:

• Don't forget that you have the possibility to define the time range which this view should correspond to in the bar right above the table itself.
• At the end of the table you can define how many visitors should be shown per page. It also gives you the option to jump to the „next page“ showing you even more visitors of your website.

This tile features both a donut chart and a bar chart showcasing different campaign charts. On the left, you will see the donut chart that displays the total number of visitors based on the defined parameters within a selected time period.

On the right side, you’ll find a bar chart that breaks down the data into either daily or monthly based on the chosen time period. It also presents the following information: percentage indicating how much of your overall website's traffic was received by this parameter and the number of visitors.

For clarity, labels are hidden from the donut chart. Hover your mouse over each segment to view more detailed information such as the defined UTM parameter and the number of visitors. 

Some Hints Upfront:

• The bars within the charts have different colors, that refer to the elements listed on the very right side of each chart. 
• The displayed charts depend on your selected time range in the top right bar. 
• Hovering over each bar chart will simultaneously show the corresponding percentage and day/month on the donut chart.
• If you want to check additional data in regards to theyour url campaigns with UTM parameters, this is the correct view to open.

In the world of digital marketing and website analytics, understanding the sources of your website traffic and the effectiveness of your marketing campaigns is crucial for making informed decisions and optimizing your online presence. We'll explore three essential metrics that shed light on your website's traffic and campaign performance over a specified time frame.

On this tab, you'll find three different charts that were generated based on different UTM parameters and right above, you’ll find the option to select the time range that you want the data to correspond to. The options are: Last 7 days, Last 12 months and Last years. Note that the charts are always dependent on the selected time range.

Let’s take a closer look at the charts generated for the “Last 7 days” time period:

1. Organic traffic vs traffic from UTM Campaigns by weekdays: This shows you the comparison of how many of your visitors were generated by organic traffic and how many were generated by your recognized UTM Campaigns. It helps you to see whether your UTM campaigns had an impact on the traffic of your website and on which of the past 7 days the campaigns were of highest effect.
2. Number of Visitors per UTM_Source by weekdays: Here you see will see how your campaigns' traffic is split up by the sources where your campaigns' visitors actually came from. This does not have anything to do with your organic traffic. It just lists you the sources of your campaigns' traffic over the past 7 days. With this information you can improve the effectiveness of your UTM campaigns.
3. Number of Visitors per UTM_Campaign (Name) by weekdays: This chart shows you the number of visitors to your website based on your UTM campaigns’ names(utm_name). This gives you an insight which of your UTM campaigns bring about the most benefit to your website's traffic based on the past 7 days. Analyze the well working UTM campaigns and why they are so successful. Then adapt the learnings to your UTM campaigns, which are not performing as well.

The second chart will provide you the following information about your UTM Campaigns for the past 12 months:

1. Organic Traffic vs URL Campaigns by Month: This shows you, based on the selected time range in the bar at the top of this view, how many of your visitors were generated by organic traffic and how many were generated by your recognized UTM campaigns. It helps you to see whether your UTM campaigns had an impact on the traffic of your website and during which months the campaigns were of highest effect.
2. The Number of Visitors per Source by Month: Here you see, based on the selected time range in the bar at the top of this view, how your campaigns' traffic is split up by the sources where your campaigns' visitors actually came from. This does not have anything to do with your organic traffic. It just lists you the sources of your campaigns' traffic over the past 12 months. With this information your can improve the effectiveness of your UTM campaigns drastically.
3. Campaigns' Performance by Month: This chart shows you, based on the selected time range in the bar at the top of this view and the utm parameter "utm_campaign" you have defined for each of your UTM campaign, which UTM campaigns of yours generated the most visitors – hence, which of your UTM campaigns brought about the most benefit to your website's traffic based on the past 12 months. Analyze the well working UTM campaigns and why they are so successful. Then adapt the learnings to your utm-campaigns, which are not performing as well.

You may also select a specific year to view from the furthest box on the right as shown here. You may select any year going back to 2018.

Let’s take a closer look at the charts generated for the “Last year(s)” time period:

1. Organic traffic vs traffic from UTM Campaigns by month: This shows you the comparison of how many of your visitors were generated by organic traffic and how many were generated by your recognized UTM Campaigns. It helps you to see whether your UTM campaigns had an impact on the traffic of your website and on which month(s) of the selected year the campaigns were of highest effect.
2. Number of Visitors per UTM_Source by month: Here you see will see how your campaigns' traffic is split up by the sources where your campaigns' visitors actually came from. This does not have anything to do with your organic traffic. It just lists you the sources of your campaigns' traffic over the selected year. With this information you can improve the effectiveness of your UTM campaigns.
3. Number of Visitors per UTM_Campaign (Name) by month: This chart shows you the number of visitors to your website based on your UTM campaigns’ names(utm_name). This gives you an insight which of your UTM campaigns bring about the most benefit to your website's traffic based on the selected year. Analyze the well working UTM campaigns and why they are so successful. Then adapt the learnings to your UTM campaigns, which are not performing as well.

Important Hints:

• The data from the charts above can support you with many different topics, i.e. in planning your campaigns or timing updates/downtime of your website.  
• Check these charts regularly to always be up to date when it comes to planning your marketing/technical measures. This will support you strongly in generating maximum success of your launched campaigns.

The UTM URL Builder allows you to easily add campaign parameters to your URLs so you can measure your own custom campaigns within our app. Enter the website URL and the campaign information, then share the generated link with your audience.

Once a visitor visits one of your websites' pages via a link containing UTM parameters, our platform will automatically recognize them and generate categorized statistics.