Event Tracking

Detect Any Action or Event Taking Place on Your Website! 

In this submodule, you will be able to create your very own tags for any event you would like to be tracked, add them to your website and see how the firing of an event develops over time. You can also use the auto-tracking to scan your website for default elements without having to add any extra code & track them right away. This feature helps you immensely in tracking events you specifically want to know.

Important Note: The Manual Event Tracking is not available for Wix websites (no custom tags can be created, as there is no control of the code for specific elements on the page). The Auto-Tracking will work.

This support article is structured into the following sections:

  1. Overview
  2. Event Tag Generator

Right above the tiles, you can see a date picker. This enables you to select a certain time period, or specific day, for which you want the Dashboard's data to correspond.

It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.

Some General Hints 

  • Make sure you have updated your app and tracking code with the latest version (replace the current tracking code with the fresh one recently released), so you can benefit from this feature.
  • The limit for the events included is on a monthly basis. Resetting your data will not reset the counter of the fired events. It will start tracking again next month, or from the moment an upgrade takes place and the limit is lifted.
  • A lot of elements contain descriptions if you hover over them. Just let your cursor run over various elements and discover how much data is actually packed into a tile.


The first tab of this submodule is the "Overview". It is divided into two sections, "All Triggered Events Tracked" and the "Line Diagram".

Together, these sections offer a complete and insightful overview of the events that have been triggered.

This table gives an overview of all the events that have been fired throughout the selected period of time. Each line represents one firing of an event. So if the same event was fired 20 times in the selected period of time, then there would be 20 lines for this event.

The table contains the following columns:

  1. Category: Shows the value which you typed in manually for a manually created event tag of a triggered event for the field "category" or – for auto-tracked events – the event type like input, select, textarea, button, radiobutton, checkbox, etc..
  2. Action: Shows the value which you typed in manually for a manually created event tag of a triggered event for the field “action” or – for auto-tracked events – the action on which the event was triggered, like on mouse over, on click, etc..
  3. Label: Shows the value which you typed in manually for a manually created event tag of a triggered event for the field “label” or – for auto-tracked events – the name of the page the event was auto-tracked on.
  4. Event Value: Either shows the value which you typed in manually for a manually created event tag of a triggered event for the field “value” or – for auto-tracked events – it will always be 1. (optional field)
  5. Fields Object: This is an optional field used for additional parameters.
  6. Location: Provides details on which page (page title/URL) the event has fired. Clicking on it will open up the corresponding page in a new tab.
  7. Time of Capture: Tells you the exact date and time the event was triggered.
  8. Device Type: Tells you which device type was used to trigger the event on your website.
  9. Event Type: Tells you whether the event triggered has been tracked via an event tag that was manually created (and was manually added to your website’s source code) or if an event has been auto-generated and tracked by our platform itself.

The line diagram basically reflects the data presented to you in the table above. You will notice that only one line is visible – referring to the entire amount of events shown or filtered in the table above – by default.


The table allows various filtering and grouping options. The main difference between filtering and grouping is relatively simple:

  • Filtering narrows down the displayed events in the table by applying the chosen filter. You can combine filters depending on the data that you need. 


  • Grouping does not decrease the number of events visible in the table; instead, it links events based on the specified field. Under the table, you can access a detailed breakdown and the total count for each item in the group.


Play with it on the table, and you will easily understand the difference. Both approaches will give you simple yet powerful possibilities for displaying your data and retrieving interesting facts from it.

Important Hints:

  • The more filters you activate for the table above, the less events will be shown in the table. This will also reduce the amount of events reflected in the line diagram shown below the table.
  • You can easily create filter templates for your set filter combinations. Once you have added a filter combination to the main table which you will probably re-use more often in the future, just click on the "Save Filters as a Template" button.
  • It is important to note the behavior of the line diagram. Once you group the data within the table above, you will see that if the user wants to see the line diagram of a specific group, then the filter needs to be set upfront. You can also select/deselect items in this group to simplify the data that you need. Deselecting an item would remove its line in the diagram.

The second tab of this submodule is called "Event Tag Generator". Whenever you feel like creating a new event tag to track whatever happens on your website, you can do this easily within the application. 

Important Note: Manual Event Tracking is not available for Wix websites (no custom tags can be created, as there is no control over the code for specific elements on the page), but only Auto-Tracking will work.

Please find instructions on how to add the event tag further below. In general, an event tag can be made of the following fields:

  1. Event Category: Typically the object that was interacted with, i.e., an image or button (mandatory field).
  2. Event Action: Define on which action the event should be fired, i.e., play, click, pause, etc. (mandatory field)
  3. Event Label: Can be a name or a word used to describe the characteristics or qualities of the specific event, to easily distinguish between similar events, i.e., product video, support image, etc. (optional field)
  4. Event Value: A numeric value associated with the event, i.e., 1, 2, 3, etc. (optional field)
  5. Fields Object: Any additional parameters you might want to add yourself to identify the event (optional field)
  6. Binding Action: Choose the action you want the event to fire upon, i.e., onclick, onmouseover, onkeyup, etc. (mandatory field)

Once you have defined all the fields above and have chosen the action you want the event to fire upon, click the "Generate Event Tag" button. After the event tag is created, you'll see the next window wherein you can copy the generated event tag. You can also create another tag by tapping the "Generate Another Event Tag" button.

The create event tag needs to be integrated within your source code afterwards in order to track the event you created the tag for.


Here’s a list of the HTML events(actions) used and their description:

  1. onclick: The user clicks an HTML element
  2. onmouseover: The user moves the mouse over an HTML element
  3. onkeyup: The user releases a key
  4. onkeypress: The user presses a key
  5. onchange: An HTML element has been changed

Integrating an Event Tag Within Your Website

Once you have generated your new event tag, you need to integrate it within your website, so that the application can track the firing of this event. Each created tag must be added within each individual element that you want to track.

It is pretty simple and there are various ways on how to do this (depending on the website builder platform). Below we have an example for HTML:

HTML Instructions

Edit your HTML source-code and add the Event Tag to your desired elements.

You can add the tag our app creates for your event, either as a JS snippet or directly on the element, as per the tutorial below.

Here is an example for a button in  HTML and how it should look like so that the click on that button is tracked as an event:

<button id="important-btn">Click me!</button>

Option A: JS snippet

  .addEventListener("click", function(){
    va("send", "event", "example-category", "btn-click", "Important Button")

Option B: directly on the element

<h2 onclick="va('send', 'event', 'example-category', 'btn-click', 'important', 123);">Important button</h2>


Both options are semantically correct and do the same thing in the ideal case.

However, Option A allows for more flexibility. For example you could add a "twipla-track" class to multiple elements and call the va method in a more dynamic manner by relying on JS capabilities.

The limitation with Option B is that it might be overridden by some other JS code that is loaded after the DOM is rendered ( element.onclick = function(){ ... } ), thus causing our code never to be called.

In comparison, Option A allows an unlimited number of event listeners to be added (as long as the memory on the user agent device can withstand it).


This section of the Module Settings allows you to select which type of event you want to be tracked by our platform: manually created event tags, default events being auto-tracked or both.

Once accessed, you will have two types of settings available:

  1. General Event Tracking Settings: This setting allows you to enable or disable the following options:
    • Define Default Events for Auto-Tracking - enable/disable only the tracking of automatically identified events
    • Track Manually Created Event Tagsenable/disable only the tracking of manually added events
  2. Auto-Tracked Default Events: This setting shows you what elements (Input, Select, TextArea, RadioButton, Checkbox) on the site could be automatically identified with the current version, and the actions (On Mouse-Over, On Click, On Key Up, On Change) that can be tracked for each element.

Important Notes:

  • This feature acts 100% complementary to any manual event tags, so without the need to add any manually created tag snippets to your source code. Just turn the Auto-Tracking ON to get it started.
  • For Wix websites, only Auto-Tracking is possible (at least for the moment), so there will be no option to track manually created event tags.
  • The Labels of the elements, are automatically procured from your HTML page, so directly from the code, as they were called when the site was built. If you want the label of a tracked element to have a different name, that needs to be changed within the HTML of the page directly.
    Both the Category and the Action labels of these auto-tracked elements are standard (as per the list presented above) and cannot be edited.
  • Elements that are part of a pop-up, or something dynamic that appear on your page as a result of certain actions taken by the user, they may not be properly treated by our system (e.g., Hovering an image of a product that will make a "Buy now" button to appear, might be one of the cases when we cannot track fired events on that newly appeared element, since it's not something static that was on the page from the beginning).
  • Very soon, we will also add other elements for which these fired events can be tracked, such as images, links, videos etc. for the next version(s).

The Live Preview shows exactly what actions were triggered on which elements, viewing this directly within an image with your web page itself.

Within the main table of tracked events, there is a "Show event on website" button, for the auto-tracked elements.

Click that and a preview of the page itself will be open in a new tab with the possibility to see important details about your auto-tracked events, in a more human readable way, than only the table of the tracked events you've been previously looking at.

Live-Tracking Preview

Below is a sample of the screen that you will see once you click on the "Show event on website" button.  There are three important parts here:

  1. Live-Tracking Mode Settings Icon: Tap this to open the settings.
  2. Button element: In this sample, we have the "Subscribe" button.
  3. Breakdown of the events tracked for the BUTTON element: This box shows a complete breakdown of the events tracked for this button element for the selected time period. It shows the event type(s),  the breakdown for each of the devices types and the grand total. 


Live-Tracking Mode Settings

Tapping the Live-Tracking Mode Settings Icon, will open the settings view. Every row of this Settings Menu shows your defined settings and some of the auto tracked elements related information:

  1. Results Based on Period: All the displayed results are based on the selected period of time. If you wish to see the data for a different interval, go back to the app, change the period and re-open the previewer. Note that the numbers do not update in real time, so any event occurring while being here will not be visible, unless you reload the page or close the previewer and get back to it.
  2. Sum of auto-tracked elements on page: This is the total number of auto-identified elements on this page. This does not mean that there are actions tracked on all of them, it is just a count of elements that can be auto-tracked on this URL. Hover each of the elements highlighted for more details to display.
  3. Sum of tracked auto-event triggers: The number of all event triggers that were tracked for all your auto-identified elements in the selected period of time.
  4. Show trigger sums & all auto-tracked default events: Activating this option will highlight all default elements which could be auto-detected by our system(only visible for you in this live tracking mode). Furthermore you will see a sum of all event triggers for each highlighted element in the selected period of time. Clicking on these trigger sums will provide you with more details about how this sum is generated.

Important Notes:

  • To make sure you have the best user experience possible, please deactivate all AdBlockers so that you do not encounter any technical issues when using this. Also, please make sure you also clear the cache memory of your browser (Ctrl + Shift + Delete).
  • The displayed amount of triggers always refer to the time period previously selected within the app.
  • During the event preview mode your visit is NOT counted nor do your actions cause any event trigger count.