All the Most Important KPIs of Your Website's Performance at a Glance

Within this web statistics overview, you are being presented the most useful KPIs about your website's traffic, on a selectable timescale:

  1. Overall Visitors:  The sum of all types of visitors (new, returning, converting) that have visited your website during the selected time period.
  2. Returning Visitors:  Shows how many visitors have visited your website at least 2 times.
  3. New Visitors:  Shows the total of visitors that have never visited your website before (Unique visitors).
  4. Sessions per Visitor:  Shows how many sessions your visitors produced on average on your website in the selected time period.
  5. Page Visits:  Shows how many times the pages of your website were viewed throughout time.These are not unique page visits. If the visitor reloads a page, or visits a page multiple times these count as additional page views.
  6. Pages per Session:  Shows how many pages are viewed on average per session of your visitors. This number is calculated using all your visitors in the selected time period.
  7. Session Duration:  Shows how much time visitors spend on your site on average (MM:SS) in the selected time period.
  8. Bounce Rate:  The percentage of visits when the visitor left your website after only a one-page view. It does not matter how long the visitor was on the page or how they left. We call it a "bounce" if it is a visit with only one interaction with your website.

Traffic is the soul of your website. If there are visitors, there will be clients. Use this information to check how the performance of your website has reacted to actions that you took. 

Important Hints:

  • Each small graph can be expanded. The expanded graph will always appear on the left of the screen. When one of the graphs is expanded, the preceding one is immediately collapsed.
  • Graphs that contain an average, will not take into account the zeros to be calculated (where applicable). For instance, if the selected time range is last 7 days, but there are visits only for today and for the 4th day back, and 0 data for the others, the averages will be calculated using only these 2 days.
  • The  average session duration will not take into account the sessions with only one visited page. Therefore, it may display a not so accurate time for one-page websites (or sessions that contain only one visit), unless the site is reloaded multiple times. This happens due to the fact that the time spent on the site is deducted as the sum of the exact time of a visit on the first page and the exact time on the next page(s).

Just right above the graphs, there is a date selector, which enables you to choose a certain time range or even a day for which the data below should correspond to. It is important to constrain the date range to certain periods of time in which you ran potential campaigns or took other measures in order to measure how successful these actions were for future planning. 

Important Hints: 

  • The date selector allows you to pick the earliest possible start date, the day this feature has been released. If there is a data reset event for your site (which took place after the launch date), then the start date for data analysis in this view will be the day the reset was accomplished.
  • You can also choose whether you want to show the data based on a daily, weekly, monthly or yearly base.


When you select the Compare to Previous Period radio button, a second line (lighter shade) will be added to all graphs. These lines will show data from the preceding time period before the one selected. As a result, if the chosen period to study is this week, the preceding period would be the same number of days but prior to the current week.

Important Hints:

  • The comparison will also be defined as  – colored in green or red – percentages, depending on the increase or decrease of data.
  • The percentage color for increasing / decreasing the bounce-rate will be reversed, since a decrease in bounce rate indicates an improvement.
  • If one of the lines in the graphs – green or light green – maintains a level 0 for the entire selected period, the percentage comparison is not applicable.
  • The Visitors tiles will also show two line graphs to easily compare whether your website has been viewed often by new or returning visitors.

This will grant you the opportunity to see how your KPIs have developed over time.


  • A lot of elements contain options to hover over information or take further actions. Just let your cursor run over various elements and discover how much data is packed into the view.
  • Almost all views and certain single elements display a little "Ø icon" that provides further information about the view or element. Hover over these icons for more information.
  • In the upper right corner of each view you have the "Reload" icon: The turning arrow will refresh the entire page on click.