Event Tracking

Monitor Any Website Visitor Interactions.

Use Event Tracking to Personalize Analytics to Your Business.

Introducing Event Tracking

Automatic and Manual Options.

Event Tracking is an advanced behavior analytics feature that provides businesses with granular page element-specific insights. Discover how visitors interact with anything from dropdown menus to check boxes and videos, and use these insights to improve UX.

TWIPLA tracks a range of automatic events by default. We also offer manual event tracking that allows you to track any website visitor interaction imaginable. So use this powerful tool to understand visitors on a deep level and tailor reports to your exact needs.

Why Use Event Tracking?

  • Analyze interactions with any webpage element.
  • Customize analysis to your specific business needs.
  • See trends, assess site work, make informed decisions.
  • Enhance UX optimization with deep behavior insights.

Fully Customizable Event Tracking.

Analyze Visitor Actions Not Recorded Elsewhere.

Automatic Event Tracking

Tune Auto-Tracking Preferences.

Field inputs. Dropdown choices. Body text submissions. Radio button choices. Checkbox selection: our tool automatically tracks all these events, providing rich perspective on user behavior to help you find trends, enhance functionality, and make effective UX improvements.

Tracking is also highly customizable, just as you'd expect from TWIPLA. Turn automatic event tracking on or off with one click, or quickly choose which default events to analyze. Then, jump back to the overview and see only the data you need clearly displayed.

So leverage this tool to focus on the interactions that matter most. Optimize resources and customize reporting to your needs. Further adapt TWIPLA to data privacy regulations by minimizing data collection and align the tool to your exact business objectives.

Manual Event Tracking

Create Custom Event Triggers.

Manual event tracking enables you to analyze visitor interactions that are not tracked by default. This enables you to then further customize TWIPLA to the exact specifications of your business, and to get even deeper and more relevant insights on anything you need.

So dive into the intuitive event tag generator. Quickly define any new website user action to track. Copy the generated trigger and paste it into your site. Then, return to the overview and see reports on these manual events alongside those tracked automatically.

So leverage manual event tracking to understand niche website visitor behavior that our standard automatic tracking might be missing. Then, use these insights to fine-tune your marketing strategies and gain more of an advantage over the competition.

Event Tracking Overview

Analyze Everything in One Place.

Next, head to the event tracking overview and view real-time analysis of all your active automatic and manual events together. See a dynamic table of the information that matters: category, action, label, value, field object, location, time, and visitor hardware type.

Then, go deeper. Group any of the actions by category with one click. Jump straight to the in-page element location with another. Activate a multi-level filter or any saved filter template of your choice. Or, pause event tracking to limit data distortion during analysis.

Everything's been designed to be as intuitive as possible, making it simple to stay on top of the thousands of event interactions that could be happening across your website every day. So use Event Tracking and get an in-depth understanding of site performance.

Event Tracking Overview

View Activity Historically.

See all event activity aggregated on a dynamic graph, with a mouse hover revealing data in table form. View interaction numbers by day, week, month, or year. Identify shifts in behavior, seasonal patterns, and the effectiveness of specific campaigns or website work.

Then, compare activity between two time periods of your choice, or activate a filter to focus in on any visitor segment you want. Use this feature to further assess changing user behavior over time, and to pinpoint any website event issues that need responding to.

So leverage the tool's line chart to visualize engagement and interaction trends. Identify usage patterns, peak event times, and potential areas of high user interest or concern. Then, use these granular insights to guide strategic and site optimization decisions.

Live Tracking Mode

See All Custom Events In-Page.

Click on any event in the overview to activate live tracking mode. This takes you straight to a regeneration of the webpage that the event relates to, and makes it easy to understand how visitors are engaging with the element within the time period of your choice.

See real-time data on all the element's active events broken down by device type, with a slide-out panel revealing a page-level summary on auto-tracked elements and triggers. Quickly find other elements with event triggers and click to reveal insights specific to them.

So use TWIPLA and get instant, detailed insights about how users interact with any tracked page element from different computing environments. Intuitively understand behavior, and make effective data-driven optimization decisions tailored to various user segments.