All You Need To Know About Visitor Segments!
Visitor Segments is a powerful feature that allows users to tailor their analytics and gain insights into specific groups of website visitors. This enables you to categorize visitors based on various attributes, making it easier to analyze their behavior and preferences.
In this support center article, we will walk you through the concept of Visitor Segments, how to create them, and how to apply them to your data for a more customized analytics experience.
We have 5 sections on this module that will help you to understand and use the Visitor Segments:
Important Note: Access to this feature requires the purchase of a minimum pricing plan. If you do not have the required plan, you will be prompted to upgrade when attempting to create a new segment.
Visitor Segments allow the users to define “visitor groups” based on certain attributes. These are subsets of your website's audience that share common attributes or behaviors. By defining these segments, you can analyze and compare how different groups of visitors interact with your website.
These saved visitor segments can then be applied to filter certain data in other views such as the Pages Dashboard providing you with targeted insights into your website traffic.
The Visitor Segments page is divided into two main parts:
To effectively organize your website visitors into groups, it's crucial to understand which filters you can use either on their own or in combination to examine these distinct "visitor groups". These filters serve as your toolkit for personalizing your analysis, allowing you to uncover valuable insights into various aspects of how your audience acts and what they like. Let's take a simplified look at each filter and its practical applications:
The right section provides the user with the capability to create a new visitor segment based on the conditions you want to set in segmenting your visitor groups. It is divided into two main sections:
1. Basic Segment Settings:
2. Segment Conditions: In this section, you can set specific filter queries to define the conditions for segmenting your visitor groups. These conditions are essentially the criteria that determine which visitors are included in this segment. The conditions could be based on various factors like user behavior, demographics, or any other relevant data.
After you've filled in the mandatory fields, you can proceed to create the segment by clicking the "Create Segment" button. Once you do this, the newly created visitor segment will be added to a table on the left side of the interface. This segment will then be available for use within the visitor segment icon in the selected report blocks, allowing you to analyze data based on the criteria you've defined for this segment. This is a valuable tool for customizing your analysis and understanding specific subsets of your user base.
Important Note: Once you have created the visitor segment, a pop-up message will confirm the action with the statement, "Your changes were saved successfully!"
You have the flexibility to edit or delete any existing visitor segment as needed. This allows you to adjust the segment's criteria and name to align with your analysis requirements.
Here's a step-by-step guide on how to edit or delete an existing segment:
Important Note: For any changes made, there will be a popup message saying “Your changes were saved successfully!”.
Now that we've covered the process of creating, editing, and deleting visitor segments, let's delve into how these segments can be effectively utilized in the Pages Dashboard. You'll notice a distinctive Visitor Segment icon positioned on the right side of the page. Clicking this icon transforms it to a purple color, signaling its activation. A list of existing visitor segments will appear below "All Website's Pages”.
Additionally, you'll find an option labeled "Edit and Manage Visitor Segments" next to the visitor segments list. When this option is selected, it will redirect you to the Visitor Segments screen.
To apply the visitor segments, follow these steps:
The table report block displays the following information:
By effectively utilizing these visitor segments in the Pages Dashboard, you can gain valuable insights into your website's performance and audience behavior, helping you make informed decisions to optimize your online presence.