Hotjar is one of the most important competitors in the field of collecting insights from the user experience of your website. It also offers features in the area of user feedback tools, such as polls and surveys. Data such as the Hotjar heatmap shows valuable information that enables website owners to better understand their users.
While Hotjar has been a reliable provider of these services for many years, it hasn’t expanded to a fully-featured website analytics solution. In this sense, Hotjar does not show website statistics like the number of unique visitors, referral traffic sources, page views, etc.
Matomo, formerly known as Piwik, is a popular website analytics platform. It has a free on-premise version that provides very basic statistics, on top of which you can add extra features such as funnels, heatmaps, advertising conversion reports, session recordings, and many others, in exchange for a fee. If you want to add all the available features you will actually end up paying a few thousand euros per month.
Compared to Matomo, TWIPLA is more transparent when it comes to pricing plans. All the features are included in all of the subscriptions and you pay as your website grows. Either way, no matter the amount of traffic, with TWIPLA you will end up paying less than with Matomo.
Also, the TWIPLA free version is actually free, there are no hidden fees.
The table below shows a comparison between Matomo and TWIPLA in regards to features, privacy and, of course, pricing. Make sure you consider all the necessary aspects when adding an analytics tracking code to your website.
Features | TWIPLA | Alternative to Hotjar | Comments |
---|---|---|---|
↑Statistics | ✓ | ✓ | |
↪ Visitors [?] | ✓ | ✓ | |
↪ Geolocation [?] | ✓ | ✓ | |
↪Traffic Structure [?] | ✓ | ✓ | |
↪ Social Media Tracker [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Competition Analysis [?] | ✓ | ✗ | |
↪ UTM Campaign Tracker [?] | ✓ | ✓ | |
↑User Behaviour Analytics | ✓ | ✓ | |
↪ Event Tracking [?] | ✓ | ✓ | |
↪ Session Recordings [?] | ✓ | ✓ | |
↪ Heatmaps [?] | ✓ | ✓ | |
↪ Funnels [?] | ✓ | ✓ | |
↑ Visitor Interaction | ✓ | ✓ | |
↪ Polls [?] | ✓ | ✗ | |
↪ Surveys [?] | ✓ | ✓ | |
↑ Chat | Upcoming! See our roadmap please. | ✗ | |
↪ Support Agents [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Auto-Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Auto-Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Scheduled Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Rulebased Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Marketing Attribution [?] | Upcoming! See our roadmap please. | ✗ | |
↑SEO | Upcoming! See our roadmap please. | ✓ | |
↪ Keyword Analysis [?] | Upcoming! See our roadmap please. | ✓ | |
↪ Content Ideas [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Core Web Vitals (CWV) [?] | Upcoming! See our roadmap please. | ✓ | |
↑Privacy [?] | |||
↪ Data Storage Location [?] | ? | ||
↪ GDPR (compliant even without a cookie consent banner) (EU) [?] | ✓ | ? | |
↪ CCPA (compliant even without a cookie consent banner) (California) [?] | ✓ | ? | |
↪ PIPEDA (compliant even without a cookie consent banner) (Canada) [?] | ✓ | ? | |
↪ PECR (compliant even without a cookie consent banner) (UK) [?] | ✓ | ? | |
↪ LGPD (compliant even without a cookie consent banner) (Brazil) [?] | ✓ | ✗ | |
↪ TTDSG (compliant even without a cookie consent banner) (Germany) [?] | ✓ | ✗ | |
↪ Data Processing Agreement (DPA) available [?] | ✓ | ✓ | |
↪ No Consent Banner needed (MPM mode active) [?] | ✓ | ✓ | |
↑ White Label [?] | |||
↪ White Label available [?] | ✓ | ✓ | |
↪ Own Logo possible [?] | ✓ | ✓ | |
↪ Own Colors possible [?] | ✓ | ✓ | |
↪ Own Font possible [?] | ✓ | ? | |
↑Reviews [?] | |||
↪ Capterra [?] | ★★★★★ (225) | Details will be updated soon. | |
↪ Wix [?] | ★★★★★ (1,225) | Details will be updated soon. | |
↪ G2 [?] | ★★★★★ (20) | Details will be updated soon. | |
↪ GetApp [?] | ★★★★★ (225) | Details will be updated soon. | |
↪ Crozdesk [?] | ★★★★★ (20) | Details will be updated soon. | |
↪ SaasWorthy [?] | ★★★★★ (252) | Details will be updated soon. | |
↪ SoftwareSuggest [?] | ★★★★★ (43) | Details will be updated soon. | |
↪ Sourceforge [?] | ★★★★★ (4) | Details will be updated soon. | |
↑Pricing [?] | |||
↪ Pay as you grow [?] | ✓ | ✗ | |
↪ Pay as you grow [?] | ✓ | ✓ | |
↪ Pricing Options [?] | ✓ | ✓ |
Product Features | TWIPLA | Hotjar |
---|---|---|
Website Visitor Stats | ✔ | ✘ |
Web Page Traffic Stats | ✔ | ✘ |
Device, OS, Browser Statistics | ✔ | ✘ |
UTM Campaign Management | ✔ | ✘ |
Visitor Recordings | ✔ | ✔ |
Visitor Heatmaps | ✔ | ✔ |
Conversion Funnels | ✔ | ✔ |
Incoming Customer Feedback | ✔ | ✔ |
Feedback Polls | ✘ | ✔ |
Surveys | ✘ | ✔ |
Form Analytics | ✘ | ✔ |
At this time, TWIPLA and Hotjar only share three features: visitor recordings (also known as session replays), heatmaps and funnels.
TWIPLA is also known for providing a full website analytics package, with visitor stats, page stats, device, OS and browser statistics and more along these lines.
Hotjar does not have this analytics cluster. Instead, it offers features for generating and operating polls and surveys, form analytics, plus the possibility for instant feedback from users, on any website element. TWIPLA has the polls, surveys and form analytics in development.
Similarities:
TWIPLA Extras:
Hotjar Extras:
Some extra filters are available, but only for the Business plan:
Other differences:
Other differences have to do with the number of visitor recordings available for each package. Hotjar has limits to the number of recordings only in the free plan. For the rest, the limit is only based on number of pageviews/day.
TWIPLA has some limits for the maximum number of recordings. Yet, from the Advanced plan upwards, the limit is very high (25,000 recordings) and is unlikely to be reached quickly by most users. When not needed anymore, recordings can be deleted, in order to stay within the limits of the plan.
Conclusion:
There is almost no difference between the two apps, in terms of Visitor Recordings. TWIPLA displays a bit more options directly in the overview.
However, Hotjar is a more advanced tool when it comes to the Business plan, which costs at least 89 EURO/month. If you don’t need any of the extra filters, getting TWIPLA at a much lower price (between $6.99 and $34.99, when paid monthly) is a sensible choice.
Similarities:
TWIPLA Extras:
Hotjar Extras:
Other differences:
Other differences have to do with the limitations to the number of pageviews gathered in order to generate a heatmap.
TWIPLA has options up to 8,000 page-views per heatmap. Beyond that, the heatmap can no longer gather new data.
Hotjar has similar limitations, based on the plan the user has chosen: max. 1,000 page-views for the Basic plan, max. 2,000 for the Plus plan, max. 10,000 for Business
Conclusion:
All in all, the functionality and ease of use are very similar. Hotjar has some very specific extras, that will most likely be needed only by very advanced users. Also taking into account the pricing packages available, TWIPLA can be seen as a viable Hotjar alternative for heatmaps.
Similarities:
TWIPLA Extras: -
Hotjar Extras:
Other differences:
To get unlimited funnels (but keeping in mind the maximum number of page-views per day), you can choose any Hotjar plan upward of 29 EURO/month.
TWIPLA doesn’t offer unlimited funnels, but even starting at $9.16/month you get 8 funnels. If users don’t want to track more than 8 different conversions at the same time, there is no need to spend more. The highest plan goes to 25 funnels, which should be more than enough for most users.
Note: the table only compares common features for the 2 services. Please remember that for the displayed prices, users also receive other features - the full website statistics module for TWIPLA; the user feedback module for Hotjar.
Hotjar pricing | TWIPLA pricing | ||
---|---|---|---|
Free forever / Basic | Free Up to 1,000 pageviews/heatmap Data from max. 2,000 pageviews/day 300 recordings + 3 heatmaps, funnels, forms, polls and surveys | Free Unlimited agents 25 recordings 1 heatmap 1 funnel | Free |
Personal Plus | 29 Euro/month Up to 2,000 pageviews/heatmap Unlimited number of recordings, heatmaps, funnels and other reports Limited to data from max 10,000 pageviews/day | From $5.83 / month Up to 8,000 pageviews/heatmap Unlimited agents 5000 recordings 4 heatmaps 4 funnels | Basic |
Business | From 89 Euro to 989 Euro/month Up to 10,000 pageviews/heatmap Everything in Personal Plus + Removal of Hotjar branding Higher limits to pageviews/day: The biggest package corresponds to 800,000 pageviews/day Custom packages available beyond 800k pageviews | From $9.16/month Up to 8,000 pageviews/heatmap 25,000 recordings 15 heatmaps 8 funnels | Advanced |
Agency | Variable pricing Rebranding available (white-label) Extended 30-day free trial Possibility to share with clients | From $19.08/month Up to 8,000 pageviews/heatmap 50,000 recordings 25 heatmaps 16 funnels | Pro |
From $29.04/month Up to 8,000 pageviews/heatmap 75,000 recordings 50 heatmaps 25 funnels | Pro Plus |
In conclusion, if you are interested in Visitor Recordings, Heatmaps or Funnels, TWIPLA offers almost the same functionality as Hotjar, at a much lower price. The package limitations are only relevant if the customer is a high-end company, with a website that receives hundreds of thousands of visits per day. In this case, Hotjar would be a more suitable tool. TWIPLA is an affordable alternative to Hotjar, that most users should take into consideration.