Receiving Invaluable & Direct Feedback From Your Website Visitors!
Our visitor feedback feature enables you to create "question bubbles" directly integrated into your website or complex questionnaires available on a separate URL within seconds or minutes. You can get direct and real feedback from your website's visitors based on the questions that really haunt you – "How do you like our service?", "Do you find our page easy to navigate?", "Where do you see room for improvement?", etc.. Web Statistics & Behavioral Analytics provide you with extremely helpful numbers and stats. However, asking your visitors directly about topics you are interested in and evaluating hundreds or thousands of their replies with ease, is a priceless complementary feature. The module mainly offers you two different features – polls and surveys.
Note: The poll display is closely related to the visit tracking event, so visitors ignored within your application settings, will not be able to see the poll. Make sure that your visits are not ignored either, to be visible to you as well.
In general, the creation process of a poll and/or survey is identical. Also, the statistics and evaluations are the same. The main difference is that polls are being shown to your visitors directly integrated into your website, with the questions appearing in a little bubble. Surveys, however, are presented to visitors or participants on a separate URL.
It is recommended to use the surveys feature for longer questionnaires while polls should be chosen in case you only want to present a short series of questions to your visitors.
As described, the overview tables for created surveys and polls are somehow identical. You will see the following columns (from left to right):
In order to make the creation of polls and surveys as simple as possible, the application provides you with pre-defined question types, which you can use however you like.
Hints Upfront:
After you have added all the questions to your poll/survey, you may customize it with the Rule based targeting options. In general, the application differentiates between the following targeting categories:
Important Note: If you selected Specific Pages, you can choose from the list of your existing website pages (all pages on which at least one visit has been recorded in the past will automatically be listed), or further URL options like "exact match", "starts with" (in which case you must include the URL's protocol and the main domain as well), "contains" (any part of the URL) or "ends with" (will include all pages that end with this part of a stated URL).
For both polls and surveys, you are given various options to personalize the look and feel of either the poll's bubble or the survey view.
Important Note: If you are subscribed to the required minimum pricing plan, you'll have the option to remove the label "Created using...".
Both polls and surveys can be easily published or activated. After you finished adding all the questions, selecting potential targeting options, and customizing the appearance, you can click on the "Publish" button in the upper right corner.
Hints:
In order to evaluate the results and participants of your published polls and surveys, you have three main tabs for each published item available:
The General Statistics tab will give you a detailed view of the following information:
Below the above-mentioned KPIs, you will see a funnel analysis of the polls/survey questions. Each question and question category are placed in a vertical column. On the right side of each question, you will see the number of participants that responded to the question and how many left the poll/survey without moving on to the next question. This helps you identify questions that hold participants from submitting the entire poll/survey.
The second tab, Question Results Detail (for Polls) or Survey Results (for Surveys), will give you a more detailed view of the results. You’ll find the following information on this tab:
The last tab in the statistics section of each poll provides you with precise information about the participants who have initiated/submitted the poll.
Important Hint Upfront: If you want to see only replies by a certain visitor type or from a specific country, you can use the filter option located in the upper right, just above the table.
On this tab, you are being presented with the following information (from left to right):