Lucky Orange is a tool that describes itself as the "original all-in-one conversion optimization suite". The company was founded in 2012 and claims to have about 60,000 websites using their package. It is indeed a multifunctional app that includes basic website traffic stats, recordings, chat, polls, heatmaps, funnels and form analytics.
Matomo, formerly known as Piwik, is a popular website analytics platform. It has a free on-premise version that provides very basic statistics, on top of which you can add extra features such as funnels, heatmaps, advertising conversion reports, session recordings, and many others, in exchange for a fee. If you want to add all the available features you will actually end up paying a few thousand euros per month.
Compared to Matomo, TWIPLA is more transparent when it comes to pricing plans. All the features are included in all of the subscriptions and you pay as your website grows. Either way, no matter the amount of traffic, with TWIPLA you will end up paying less than with Matomo.
Also, the TWIPLA free version is actually free, there are no hidden fees.
The table below shows a comparison between Matomo and TWIPLA in regards to features, privacy and, of course, pricing. Make sure you consider all the necessary aspects when adding an analytics tracking code to your website.
Features | TWIPLA | Alternative to Lucky Orange | Comments |
---|---|---|---|
↑Statistics | ✓ | ✓ | |
↪ Visitors [?] | ✓ | ✓ | |
↪ Geolocation [?] | ✓ | ✓ | |
↪Traffic Structure [?] | ✓ | ✓ | |
↪ Social Media Tracker [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Competition Analysis [?] | ✓ | ✗ | |
↪ UTM Campaign Tracker [?] | ✓ | ✓ | |
↑User Behaviour Analytics | ✓ | ✓ | |
↪ Event Tracking [?] | ✓ | ✓ | |
↪ Session Recordings [?] | ✓ | ✓ | |
↪ Heatmaps [?] | ✓ | ✓ | |
↪ Funnels [?] | ✓ | ✓ | |
↑ Visitor Interaction | ✓ | ✓ | |
↪ Polls [?] | ✓ | ✗ | |
↪ Surveys [?] | ✓ | ✓ | |
↑ Chat | Upcoming! See our roadmap please. | ✗ | |
↪ Support Agents [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Auto-Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Auto-Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Scheduled Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Rulebased Messages [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Marketing Attribution [?] | Upcoming! See our roadmap please. | ✗ | |
↑SEO | Upcoming! See our roadmap please. | ✓ | |
↪ Keyword Analysis [?] | Upcoming! See our roadmap please. | ✓ | |
↪ Content Ideas [?] | Upcoming! See our roadmap please. | ✗ | |
↪ Core Web Vitals (CWV) [?] | Upcoming! See our roadmap please. | ✓ | |
↑Privacy [?] | |||
↪ Data Storage Location [?] | ? | ||
↪ GDPR (compliant even without a cookie consent banner) (EU) [?] | ✓ | ? | |
↪ CCPA (compliant even without a cookie consent banner) (California) [?] | ✓ | ? | |
↪ PIPEDA (compliant even without a cookie consent banner) (Canada) [?] | ✓ | ? | |
↪ PECR (compliant even without a cookie consent banner) (UK) [?] | ✓ | ? | |
↪ LGPD (compliant even without a cookie consent banner) (Brazil) [?] | ✓ | ✗ | |
↪ TTDSG (compliant even without a cookie consent banner) (Germany) [?] | ✓ | ✗ | |
↪ Data Processing Agreement (DPA) available [?] | ✓ | ✓ | |
↪ No Consent Banner needed (MPM mode active) [?] | ✓ | ✓ | |
↑ White Label [?] | |||
↪ White Label available [?] | ✓ | ✓ | |
↪ Own Logo possible [?] | ✓ | ✓ | |
↪ Own Colors possible [?] | ✓ | ✓ | |
↪ Own Font possible [?] | ✓ | ? | |
↑Reviews [?] | |||
↪ Capterra [?] | ★★★★★ (225) | Details will be updated soon. | |
↪ Wix [?] | ★★★★★ (1,225) | Details will be updated soon. | |
↪ G2 [?] | ★★★★★ (20) | Details will be updated soon. | |
↪ GetApp [?] | ★★★★★ (225) | Details will be updated soon. | |
↪ Crozdesk [?] | ★★★★★ (20) | Details will be updated soon. | |
↪ SaasWorthy [?] | ★★★★★ (252) | Details will be updated soon. | |
↪ SoftwareSuggest [?] | ★★★★★ (43) | Details will be updated soon. | |
↪ Sourceforge [?] | ★★★★★ (4) | Details will be updated soon. | |
↑Pricing [?] | |||
↪ Pay as you grow [?] | ✓ | ✗ | |
↪ Pay as you grow [?] | ✓ | ✓ | |
↪ Pricing Options [?] | ✓ | ✓ |
Lucky Orange is perhaps the most similar tool to TWIPLA in terms of available features. Both apps have a website statistics module, visitor recordings, heatmaps and funnels.
Similarities:
TWIPLA Extras:
Lucky Orange Extras:
Conclusion:
In terms of website analytics and stats, TWIPLA is the far superior app. There are almost too many extra advantages to count, as you see listed above. Lucky Orange only provides an overview that scratches the surface, without going in depth. It instead chooses to focus more on other features in their very diverse package.
Similarities:
TWIPLA Extras:
Lucky Orange Extras:
Conclusion:
In summary, although the principles behind the functionality of the feature are the same, there are considerable differences in the way data is organized. Both tools offer advantages and it would be difficult to point out many things that one has and the other has not.
However, the way filtering is set up for TWIPLA appears to be more efficient. Also, giving the user the opportunity to record only what needs to be recorded is another advantage. At the same time, Lucky Orange does have a few extra items (like the "typed" icon), which can be useful in some situations. Also, the fact that they link recordings with heatmaps is another advantage in terms of usability.
Similarities:
TWIPLA Extras:
You can reset a heatmap if something important has changed on the page.
You can generate one heatmap for similar pages (e.g.product pages).
As is also the case with visitor recordings, the user can choose which pages to generate heatmaps for, while Lucky Orange automatically generates heatmaps for all pages. Again, we feel it is better not to waste resources and record only what needs to be recorded.
The click map for pages with less traffic looks better in TWIPLA. It shows proper red, orange and yellow areas, even when there are less clicks. In the case of Lucky Orange, the click data is very scattered (you can get several clicks on the same button, but if they are not in the exact same spot, they will each show a “cold” dot). However, this is not the case when there is a higher volume of visitors, in which case both tools offer very usable views.
Lucky Orange Extras:
Conclusions:
Lucky Orange is the slightly superior tool in terms of heatmaps, thanks to the powerful segmentation option, which can give superior insights. At the same time, TWIPLA is a solid alternative, especially for situations with less activity and traffic. In these cases, the outputs it provides are of higher quality.
Similarities:
TWIPLA Extras:
Lucky Orange Extras: -
Conclusion:
TWIPLA is the better tool in terms of funnels. For most users, Lucky Orange will also get the job done, provided they don't need an advanced set up for grouping similar pages.
Note: the table only compares current common features for the 2 services. Please remember that for the displayed prices, users also receive other features
Lucky Orange Pricing | TWIPLA Pricing | ||
---|---|---|---|
Free Trial | Free trial available only for 7 days No free plan available beyond 7 days | Free Unlimited team members 25 recordings 1 heatmap 1 funnel | Free plan |
Starter | From $7/month Up to 25,000 pageviews/month Unlimited recordings/month Unlimited heat map data/month Data for recordings and heatmaps stored in 30-day cicles | From $5.83 / month Up to 100,000 page visits/month 5,000 recordings (not time constricted) 4 heatmaps (each with up to 8,000 pageviews and not time constricted) 4 funnels Unlimited data storage | Basic |
Small Business | From $14/month Up to 60,000 pageviews/month Unlimited recordings/month Unlimited heat map data/month Data for recordings and heatmaps stored in 30-day cicles | From $9.16 / month Up to 250,000 page visits/month 25,000 recordings (not time constricted) 15 heatmaps (each with up to 8,000 pageviews) 8 funnels Unlimited data storage | Advanced |
Medium | From $35/month Up to 200,000 pageviews/month Unlimited recordings/month Unlimited heat map data/month Data for recordings and heatmaps stored in 30-day cicles | From $19.08/month Up to 500,000 page visits/month 50,000 recordings (not time constricted) 25 heatmaps (each with up to 8,000 pageviews) 16 funnels Unlimited data storage | Pro |
Large | From $70/month Up to 500,000 pageviews/month Unlimited recordings/month Unlimited heat map data/month Data for recordings and heatmaps stored in 30-day cicles | From $29.04/month Up to 750,000 page visits/month 75,000 recordings (not time constricted) 50 heatmaps (each with up to 8,000 pageviews) 25 funnels Unlimited data storage | Pro Plus |
As you can see, the two apps have somewhat different philosophies in terms of how to set premium plan limitations. While Lucky Orange works on a monthly basis and records all activity for heatmaps and recordings, TWIPLA sets no time limitations, leaving users the decision on how to manage their data in time. Users can keep data for however long they want, keep only what they need and free up space when they need it.
In terms of pageviews for the website stats, TWIPLA offers higher monthly limits.
Prices for both apps are competitive, but TWIPLA is more affordable, especially when it comes to higher premium plans. Also noteworthy is that the prices in the table are based on 2-year purchases for Lucky Orange, while for TWIPLA they are for 1-year. On another note, Lucky Orange does include some extra features in these prices.
Also of note is that TWIPLA offers a free plan, with all available features (with limits to them), while Lucky Orange only has a 7-day free trial.